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Fund overview: Arts & Culture

Are you an Edmonton arts and culture organization, festival or attraction that has been impacted by the COVID-19 pandemic? Have you experienced a revenue reduction resulting from cancelled or reduced operations? Have you been developing new and modified programming and are looking for funding support to get the initiative off the ground?

If so, you might be eligible to apply for funding from EPCOR's Heart + Soul Fund to help you reshape an initiative or introduce new programming.


EPCOR'S Heart + Soul Fund

EPCOR's Heart + Soul Fund is intended to provide financial support during the pandemic recovery to help re-energize our arts & culture community and fund new ways to make our everyday lighter and brighter.

The grant is intended to address short-term needs, stimulate longer-term economic benefit, nurture creativity and innovation and help organizations adapt programming so the challenges of today can be overcome through new and innovative ideas.  

EPCOR's Heart + Soul Fund provides a one-time payment to organizations selected and offers three levels of funding. Sponsorship benefits and recognition will be negotiated upon award.

Levels of funding

  • Small: $5,000 (up to 20 available)

  • Medium: $10,000-$25,000 (up to 10 available)

  • Large: $50,000 - $100,000 (up to 2 available)

Due to the volume of requests we receive, we may not be able to fully fund your requested amount, and may contact you to discuss the possibility of a lower funding level.

 

Funding focus

Funding can be used to:

  Create community programming

Create community programming that provides a revenue source for artists or content makers. A minimum of 50% of the funding should directly benefit members of the arts/culture community.

  Offset program implementation costs

Offset program implementation costs associated with transforming an event or program to a virtual format; transforming an in-person initiative to align with public health directives; or standing up revenue generating initiatives in new ways.

  Support a fundraising initiative

Support a fundraising initiative that benefits the organization in continuing to produce new works and employ artists.

​Examples of how the funding could be used include: paying artists to create new works, implementing measures to minimize the risk of virus transmission, costs associated with migrating to a virtual delivery system, modifying physical space to accommodate distancing, marketing costs to reach new audiences, new production costs, sponsorship of a fundraising event/program, etc.

 

  
How to apply

 

 

Application timelines and process

​​Intake for the program will opened on March 15, 2021 and the final deadline to submit a 2021 Heart + Soul application is June 4th.

As we have a limited budget, not every application that meets the eligibility criteria will receive funding. Applications that best meet the intent of the program and the core criteria will be funded.​

If you have more than one program you wish us to consider, please submit multiple applications. A maximum of one grant will be awarded to each organization.

Step 1. Read the eligibility requirements and evaluation criteria

Step 2. Create a user account and log into the online application portal

All applications must be submitted through the online application portal. Once the account has been created, applicants can use their new credentials to log into the online application portal below. If you already have an account, log in using your existing credentials.

Step 3. Complete and submit the online application form

There are several forms available. Please use the form titled: Heart + Soul Fund. You can save your application and return to make edits prior to submission but once submitted, no additional changes can be made.

Apply now

 

 

After you apply

The program aims to process applications quickly. After you submit your application, you will receive confirmation of submission from the grant system. Once the team has reviewed your submission, you may be contacted for additional information or discussion on the initiative.

Due to the anticipated number of applications, we kindly request that you wait for us to contact you.


A sponsorship agreement will be negotiated and developed for all successful applications prior to payment being issued. Reporting measurement parameters will be established during this discussion.

 

Audit and compliance

All funding awards are subject to a potential audit by EPCOR, upon reasonable notice to the recipient.

If an organization was not able to execute the initiative for which the funds were provided, they must submit a request to reallocate the funds to a new initiative.

 If the initiative is not able to be delivered, the organization will return the funding to EPCOR.