In Alberta, we have what's referred to as a deregulated electricity market, which means that you have the freedom to choose an energy retailer for your utilities.

Those who do not have a plan with a competitive retailer (like Encor) are automatically placed on the Rate of Last Resort (RoLR), formerly known as the Regulated Rate Option (RRO).

The RoLR replaces the fluctuating month-to-month RRO rate. It’s designed to give households stability, but it’s also considered a default or “last resort” rate. For some Albertans, EPCOR is the RoLR energy supply provider and the rate they receive is based on the fixed rate that has been reviewed and approved by the Alberta Utilities Commission. The average RoLR across Alberta from January 1, 2025 until December 31, 2026 is 12.03 cents/kWh.

Many Albertans are unaware that they have options to switch to a competitive plan that could offer more benefits, like lower rates and additional perks.

Many people don't know that they are on the RoLR, and don’t realize they could be getting the same energy at a lower rate by making the switch to Encor by EPCOR.

To confirm what rate you're on, look at your bill, you will see the terms “Rate of Last Resort” or “RoLR.”

Switching to Encor is easy! Sign up by calling us at 1-844-412-4216 and we’ll make all the arrangements for you.

Once you set up an account with us, you can make changes to your energy plan to meet your current needs or cancel at any time without penalty. Our customer service team of energy experts can answer all of your questions and help you understand your options. It's as easy as calling us at 310-4300 or visiting the My Account portal.

We’re glad you asked! EPCOR offers consumers two utility service options: Encor (the competitive rate option) and EPCOR Energy Alberta (the Regulated Rate Option or RRO). Although both energy retailers are part of the same parent company, Encor provides both fixed and floating rates (variable) for electricity and natural gas with plans that you’re not locked into and that you can cancel anytime without penalty.  

We pride ourselves on having one of the lowest administration fees amongst major utility providers. 

Whether you choose a Regulated or Competitive Retailer, your distribution company and the delivery portion of your energy bill won't change from one retailer to the next as it is based on the community you are in and the cost to service that area. You can learn more here.