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Submission evaluation

All applications will be reviewed for completeness and alignment with the program objectives and core criteria. Applications should meet at least three core criteria. Applications meeting more criteria may rank higher during evaluation.

​Core Criteria of the EPCOR Heart + Soul Fund

Elevate community

Will the funds be used to support enhancing community vibrancy through arts, culture and entertainment? For instance, funding to support moving an arts program to an on-line or drive-thru COVID-19-friendly format.

Financial sustainability

Will the funds be used to help keep an organization operating? Will the initiative stimulate revenue generation? For instance, funding will allow an organization to adapt programming or introduce a new offering that produces new revenue.

Rebuilding sector/jobs

Will the funds help keep people employed or return to work? For example, funding will help support program development and delivery to employ staff through the remainder of 2020.

Locally made

Will the funds be used to assist a local content creator in building new product/ programming and getting it to market? For example, funding will enable an organization/association assist artists create new online or non-venue performances.

Ready to implement

Will the funds be used to support the launch of an existing or ready to launch program? For instance, the organization/group has an idea fully developed and ready to launch before the end of December 2020.

Brand recognition

Does the opportunity provide brand recognition for EPCOR or profile opportunities for EPCOR leadership? For instance, sponsor recognition benefits are available or speaking opportunities exist for EPCOR leaders.

Support others

Will the funds create programming that get funds in the hands of others working in hard hit sectors? For example, funding will enable an organization or association to create programming that creates income source for artists/performers/content creators.

Giving back

Will the funds create programming that gives back? For example, funding will introduce a program that donates a portion of ticket sales to a charity or asks the public to donate to a cause.

Partner leverage

Will the funds support a project that could unlock funding from other partner organizations to amplify impact? For instance, funding will be supplemented or supported by other businesses or organizations.                                                       

Community voices

Will the funds benefit members of marginalized groups or those disproportionately impacted by COVID-19, such as women, newcomers, people of colour, or people with disabilities?

COVID-19 impact

Will the funds counter the impacts of COVID-19 on organizations relaunching programming? For instance, costs to address COVID-19 requirements and personal protective equipment.


Will the funding help attract an audience or political profile to the program? For instance, you anticipate City or Provincial representation in the program and a significance audience to participate.

Wild card application

We love great ideas. Submissions that don't quite fit criteria but contribute to building community vibrancy and create economic impact can still be submitted.